Boston Whaler

(Image: Brunswick Corporation)

Boston Whaler Launches 360 Outrage

Following its global debut on February 14, the new 360 Outrage will headline Boston Whaler’s display at the Miami International Boat Show, boasting a full suite of new technology including the latest in propulsion, power and connectivity. The 360 Outrage will appear alongside 12 other boats, including the family-favorite 170 Montauk, the award-winning 320 Vantage, and the flagship 420 Outrage.“By harnessing the power of simplicity, the new 360 Outrage combines a distinctly user…

Kris Neff (Photo: Brunswick Corporation)

Neff Named Boston Whaler President

Brunswick Corporation announced Kris Neff has been named President, Boston Whaler and Nick Stickler has been appointed Vice President of Category Management and Strategic Planning at Mercury Marine. Both announcements are effective immediately.Neff joined Brunswick in 2005 and over the past 16 years, has held a variety of roles of increasing responsibility across many divisions. Most recently, he was the Vice President of Category Management and Strategic Planning at Mercury Marine.

Photo: Brunswick Corporation

Brunswick Sets New Records at FLIBS

Brunswick Corporation has announced that its Sea Ray, Boston Whaler and Mercury Marine brands have set multiple records during the 2019 Ft. Lauderdale International Boat Show. Sea Ray, which launched an all-new 320 Sundancer Coupe at Ft. Lauderdale, saw a massive 80 percent increase in show sales from a year ago, demonstrating the success of its reinvention strategy. Boston Whaler continues to benefit from significant year-over-year sales growth in September and October, leading to a very successful Ft.


NAUTIC-ON Wins 2019 Boating Industry Top Product Award

NAUTIC-ON has been selected as a 2019 Boating Industry Top Product winner for its Smart Boating Platform. The award recognizes the most innovative products introduced to the marine industry over the past year. NAUTIC-ON’s Smart Boating Platform goes beyond boat monitoring, providing a connected platform designed to improve the boating experience by delivering benefits to both boat owners and service providers.NAUTIC-ON will be a standard feature on 2020 Boston Whaler Models 25’ up and on all Sea Ray 2020 Sundancer and SLX models 25’ and above.Last year…

Photo: Mercury Marine

‘Assisted Docking’ System for Outboards

A revolutionary “assisted docking” system that provides a glimpse into the future of boating will be demonstrated at two upcoming events by Mercury Marine and Raymarine aboard a Boston Whaler Outrage. The first event will take place at Mercury’s famed Lake X test center and another demonstration to take place at the 2019 Miami International Boat Show. Integrating Raymarine DockSense assisted-docking is a natural “next step” for Mercury, which introduced Zeus joystick docking, an advanced joystick system for pod drives, in 2007.

Fiberglass Boat Design and Technology Center to Open in Fall 2019

Brunswick Boat Group, a division of Brunswick Corporation (NYSE: BC), has announced plans for the Brunswick Fiberglass Boat Technology Center (BFBTC), the most extensive recreational boat design and technology center in the United States. Located in Edgewater, Florida, the 45,000 square foot facility will be home to the industry’s most formidable boat product development team, with a mission to design, engineer, and launch innovative, industry-leading products for two of the most iconic brands in the marine industry-- Boston…

MarineMax Acquires Boston Area Marina

MarineMax has expanded its presence in the Northeast by acquiring the Boston area Bay Pointe Marina located on the Town River in Quincy, Mass.“Bay Pointe Marina is a well-established, full service, 11-acre site with 247 wet slips, 50-ton Travelift, for boats to 65 feet, and capacity for 300 winter storage boats,” stated Alex Russo, MarineMax General Manager. A 300-seat restaurant, known as Bay Pointe Waterfront, is also located on-site.“MarineMax will be relocating from its current home in Dorchester by October 1, 2018,” said Larry Russo, Jr. MarineMax Northeast Regional President.

Photo: Mercury Marine

Mercury Marine Donates Boats, Engines to Harvey Relief Effort

Mercury Marine, in an effort to help in the recovery mission in the wake of Hurricane Harvey, said it has donated multiple boats and engines to the affected areas. This week, Mercury deployed 30, 6hp outboard engines as well as 10 inflatable boats to be sent to the command center in Texas. In addition, the company donated a 40hp outboard engine to Boots on the Ground, a nonprofit organization dedicated to empowering veterans and qualified civilians to provide in-field emergency and primary medical care. The state command center in Texas has also identified the scarcity of life jackets.

Boston Whaler Unveils New Montauk Models

Timed for release with the 60th anniversary of the Unsinkable Legend, Boston Whaler has rolled out the new 170 Montauk and 150 Montauk, modern-day editions of its most iconic model. “The Montauk has always been about effortless utility and purposeful design,” said Jeff Vaughn, Whaler vice president of sales, marketing and customer service. “We worked to maintain that clean simplicity and ultimate reliability, while also leveraging customer feedback to implement strategic upgrades. First unveiled in Sarasota during Whaler’s weeklong anniversary celebration kickoff…

NMMA Recognizes 52 Boat and Engine Manufacturers with CSI Awards

The National Marine Manufacturers Association (NMMA) announced 52 recipients of the 2016 Marine Industry Customer Satisfaction Index (CSI) Awards for excellence in customer satisfaction. Award recipients were acknowledged this morning during the Innovation Breakfast at the 2017 Progressive Insurance Miami International Boat Show in Miami. The Marine Industry CSI Awards honor boat and engine manufacturers who actively measure customer satisfaction and pursue continuous improvement to better serve their customers. Award recipients…

Sea Ray SLX 350 (Photo: MarineMax)

MarineMax Venice to Host Punta Gorda Boat Show

MarineMax Venice has announced  that they will host the Punta Gorda Boat Show October 21 – 23, 2016 in City Marketplace across from the Laishley Park Municipal Marina boat ramp. The show will feature the latest models from Sea Ray, Boston Whaler and Sea Pro. Including the Sea Ray SLX 350 Outboard which is making its West Florida boat show debut. “Whether you love to cruise, play, fish or simply enjoy hanging out on boats there will be fabulous new models that are sure to exceed your expectations,” offered Aaron Kramer, MarineMax Venice Store Manager.

Boston Whaler Launches Redesigned Website

On September 21, Boston Whaler launched an entirely new approach to its website, Designed for a user-friendly experience with improved navigation and functionality throughout, the reimagined site provides visitors with engaging lifestyle content and deeper insight into owning a Whaler. Customers can now more easily access detailed information about Boston Whaler’s unsinkable product lineup. “The new demonstrates our commitment to providing our customers with an intuitive and enjoyable user experience,” said Jeff Vaughn, Boston Whaler vice president of sales, marketing and customer service.

All Set for Newport International Boat Show

Scheduled for September 15 to 18, 2016, this year’s Newport International Boat Show has a record number of exhibitors and offers more educational activities and attractions for showers than ever. A strong line up of new boats and products will be making their debut at the show including sailboats and powerboats on display for the first time in the United States. The on water education courses build skills and confidence and will be taught on the latest offerings from Boston Whaler and Beneteau as a result of a recent partnership.

(Photo: C. Raymond Hunt Associates)

C. Raymond Hunt Associates Celebrates 50 Years

C. Raymond Hunt Associates, a boat design firm that continues to expand on the legacy of its founder, C. Raymond Hunt, to produce innovative boats with rugged seaworthiness, is now celebrating its 50th year. “Ray Hunt was a genius, able to intuitively know how boats work and with the courage to experiment,” said C. Raymond Hunt Associates President, Winn Willard. “We have taken Ray's ideas and applied them, honing our expertise and knowledge from the days of the early deep-v hulls. Now we have an 11-meter RIB on virtually every large ship in the U.S.

MarineMax to Debut Sea Pro Models in Tampa Bay

MarineMax Clearwater will be displaying the latest models from Sea Ray, Boston Whaler and Scarab Jet Boats as well as presenting the debut of Sea Pro models at the Tampa Bay Boat Show March 11 – 13. “We are excited to have several new models to display at this year’s Tampa Bay Boat Show at Tropicana Field,” stated Jack Ezzell, MarineMax Clearwater General Manager. The all-new incarnation of the Sea Pro brand promises seven new models in 2016. Along with the fresh designs and a new tag line, Sea Pro – The Next Wave, the new models will be built in a recently renovated 200,000-square-foot facility in Whitmire, South Carolina.

NMMA Recognizes 46 Boat and Engine Manufacturers

The National Marine Manufacturers Association (NMMA)  announced 46 recipients of the 2015 Marine Industry Customer Satisfaction Index (CSI) Awards for excellence in customer satisfaction. Award recipients were acknowledged this morning during the annual Industry Breakfast at the 2016 Progressive Insurance Miami International Boat Show  in Miami. The Marine Industry CSI Awards honor manufacturers who actively measure customer satisfaction and pursue continuous improvement to better serve the customer. Award recipients achieved…

MarineMax Jacksonville Announces New Location

MarineMax Jacksonville announced it will move to a new location where MarineMax will continue to provide sales and service at a site that includes a full-service marina with wet and dry storage, ship’s store, and a waterfront restaurant. Along with the new location, MarineMax Jacksonville will take on a new name; MarineMax Jacksonville at Beach Marine. “We are making this change to be able to better serve our customers,” explained Lew Duffey, MarineMax Jacksonville at Beach Marine General Manager. MarineMax Jacksonville at Beach Marine will continue to carry top brands including Sea Ray…

Great Lakes Boat Top Joins Sea Tow

If you’ve been aboard a boat during the last 60 years, you’ve probably enjoyed weather protection afforded by Great Lakes Boat Top canvas. The Vonore, Tenn.-based company is now a Sea Tow Savings Club Partner; a program that offers discounts on products for active Sea Tow members. Sea Tow members will receive a 10 percent discount on the purchase of a Great Lakes Boat Top canvas replacement, and also will receive a free installation tool. Founded in 1957, Great Lakes Boat Top started in the Great Lakes region designing and manufacturing canvas products for boat builders dating back to 1993.

USCG photo

Sunken 48-foot Sports Fisher Vessel Salvaged

The U.S. Coast Guard (USCG) monitored the salvage of the sunken  Bigbi Thursday, two miles north of Little Creek, Va. The Bigbi sank at approximately 5:40 a.m., Saturday. The four-man crew of the Bigbi activated their emergency personal indicating radio beacon, donned lifejackets and survival suits, abandoned their boat and boarded a 12-foot Boston whaler, where they were assisted by a good Samaritan. A Coast Guard 45-foot Response Boat-Medium crew from Coast Guard Station Little Creek met with the good Samaritan and transported the four boaters to shore.