Mercury Begins Shipping First Avator Electric Outboards

April 18, 2023

Yachting Journal

(Photo: Mercury Marine)

Marine propulsion engine manufacturer Mercury Marine announced the first group of Avator 7.5e electric outboards has shipped to global customers— a milestone in company’s electrification strategy.

The 7.5e is the first of Mercury’s five Avator electric propulsion systems to be announced this year. In January, the company officially launched the 7.5e and displayed concepts of Avator 20e and 35e, both of which will be released later in 2023. Two additional electrification product announcements from Mercury will be made before the end of the year.

“This is a historic and exciting day for Mercury Marine as we continue to deliver on our commitment to being the industry leader in both internal combustion products and electric propulsion,” said John Buelow, president at Mercury Marine, a division of Brunswick Corporation. “We look forward to all our customers around the world having the opportunity to experience Avator and to have the brand be prominently displayed globally.”

U.S., ANZP, and EMEA customers and distributors will begin receiving the Avator 7.5e over the next few weeks with a steady stream of engines to be shipped throughout the year to all Mercury global customers.

The Avator 7.5e electric outboard delivers clean, quiet power with features that make it simple to use. Additionally, the swappable 1kWh lithium-ion battery was developed in partnership with Mastervolt (Navico Group) and engineered exclusively for marine applications. It's a 48V power source that is IP67 rated for water resistance and has a full-color display that tracks battery level and range. Avator is the first propulsion system from Mercury to be compatible with the new Mercury Marine app, available for iOS and Android devices.