Brunswick Appoints Arbuckle as Marine Autonomy Technology Lead
Brunswick Corporation, in a move to to build on its ACES (Autonomy, Connectivity, Electrification & Shared Access) strategy to develop solutions to further improve boater experiences, named Jason Arbuckle to a newly formed role of Marine Autonomy Technology Lead. Arbuckle joined Mercury Marine in 1997 and has since advanced through the company, working to lead some of the company’s many award-winning innovative technology solutions. Throughout his career, Arbuckle has been instrumental…
Mercury Marine Debuts V12 600hp Verado Engine
Mercury Marine today introduced the new 7.6 liter V12 600hp Verado outboard engine, its most powerful and capable outboard, which includes several industry first features for a wide variety of applications.“With boats continuing to grow bigger and performance expectations continuing to rise, boaters have been asking for a better, more capable high horsepower solution to meet their needs. The V12 Verado outboard is Mercury’s answer,” said Chris Drees, president of Mercury Marine, a division of Brunswick Corporation.
Brunswick Expands Capability in Electrification Technologies
Brunswick Corporation continues to develop solutions to further improve boater experiences both by advancing the efficiency and capabilities of its core product lines and through its ACES (Autonomy, Connectivity, Electrification & Shared Access) strategy.In order to advance this strategy, Brunswick is establishing new leaders with strong technology experience and strengthening its development capability and investments in electrification technology and programs, in addition to autonomy and connectivity.In support of this effort…
Brunswick Sets New Records at FLIBS
Brunswick Corporation has announced that its Sea Ray, Boston Whaler and Mercury Marine brands have set multiple records during the 2019 Ft. Lauderdale International Boat Show. Sea Ray, which launched an all-new 320 Sundancer Coupe at Ft. Lauderdale, saw a massive 80 percent increase in show sales from a year ago, demonstrating the success of its reinvention strategy. Boston Whaler continues to benefit from significant year-over-year sales growth in September and October, leading to a very successful Ft.
Fiberglass Boat Design and Technology Center to Open in Fall 2019
Brunswick Boat Group, a division of Brunswick Corporation (NYSE: BC), has announced plans for the Brunswick Fiberglass Boat Technology Center (BFBTC), the most extensive recreational boat design and technology center in the United States. Located in Edgewater, Florida, the 45,000 square foot facility will be home to the industry’s most formidable boat product development team, with a mission to design, engineer, and launch innovative, industry-leading products for two of the most iconic brands in the marine industry-- Boston…
Crestliner Redesigns Fish Hawk
Crestliner, the boat maker and a division of Brunswick Corporation, a leader in the recreational marine industry, announced the complete redesign of its flag-ship boat, the Fish Hawk."Inspired by hardcore anglers, the new Fish Hawk includes more advanced fishing features, increased onboard comfort and industry-leading power, plus an all-new model to expand the powerful family: the 1650 Fish Hawk," said a press release from the Otsego, Minn.-based company.“We fully believe it’s possible to make great boats even better, and the new Fish Hawk family exemplifies this,” said Jake Mirabal, Crestliner product manager.
Mercury Marine Celebrates 80th Anniversary in 2019
Mercury Marine will celebrate its 80th anniversary throughout 2019, reflecting on its strong heritage of innovation and leadership in the marine industry.On January 22, 1939, E. Carl Kiekhaefer purchased a bankrupt engine manufacturing plant in Cedarburg, Wisconsin. Now, 80 years later, the business that emerged from those modest beginnings, Mercury Marine, is a company with 7,000 global employees that is heralded as the world’s leading manufacturer of marine propulsion systems…
US Boating Market to Reach $28.5 Bln by 2024
According to a new research report by the market research and strategy consulting firm, Global Market Insights, Inc, the U.S. Recreational Boating Market to exhibit around 4.5% CAGR from 2018 to 2024.Increasing customer spending for tourism is boosting the U.S. recreational boating market demand. Proliferating usage of boats for leisure and water sports activities such as river rafting, kayaking, racing, and sailing are enhancing the production of pleasure crafts, thereby strengthening…
Brunswick to Acquire Power Products Businesses
Mercury Marine’s parent company, Brunswick Corporation entered into a definitive agreement to acquire Power Products – Global Marine & Mobile, which includes the global marine, specialty vehicle, mobile, industrial power, and transportation aftermarket products businesses of Power Products. Brands included are: Ancor, BEP, Blue Sea Systems, Czone, Del City, Lenco Marine, Marinco, Mastervolt, Park Power, Progressive Industries, and ProMariner.Power Products is a privately held company based in Menomonee Falls, WI, owned by Genstar Capital.
Brunswick, Mercury Marine to Aid Mercy Ships
When the Africa Mercy, the world’s largest private hospital ship, provides its next field service in Cameroon, Africa, it will do so with a new dive boat and several new Mercury Marine outboard engines for the ship’s dive and rescue operations thanks to a recent donation from Brunswick Corporation and its engine subsidiary, Mercury Marine. Mercy Ships is a global charity that offers free life-changing surgeries, holistic health care and specialized training for local health care professionals in some of the world’s poorest areas.
Brunswick Acquires Lankhorst Taselaar
Brunswick Corporation said it has completed its acquisition of Lankhorst Taselaar, a marine parts and accessories distribution company based in the Netherlands and Germany. Lankhorst Taselaar will be integrated into Mercury Marine to augment the engine maker’s P&A business in Europe. “Lankhorst Taselaar bolsters and solidifies the distribution arm of our marine P&A business in Europe,” said Brunswick Chairman and Chief Executive Officer, Mark Schwabero. “As we have done in recent years with BLA in Australia and Payne’s Marine in Canada…
Mercury Marine Donates Boats, Engines to Harvey Relief Effort
Mercury Marine, in an effort to help in the recovery mission in the wake of Hurricane Harvey, said it has donated multiple boats and engines to the affected areas. This week, Mercury deployed 30, 6hp outboard engines as well as 10 inflatable boats to be sent to the command center in Texas. In addition, the company donated a 40hp outboard engine to Boots on the Ground, a nonprofit organization dedicated to empowering veterans and qualified civilians to provide in-field emergency and primary medical care. The state command center in Texas has also identified the scarcity of life jackets.
Mercury Diesel 6.7L Engine Family Unveiled
Mercury Marine has unveiled the new Mercury Diesel 6.7L midrange engine family. The new electronic, common-rail engines will be offered with three power levels: 480hp, 500hp and 550hp. They will be available as inboards or packaged with the Mercury Zeus pod-drive. The new Mercury Diesel engine is compatible with Mercury’s full suite of SmartCraft controls and electronics, including optional joystick piloting for inboards and joystick piloting for pods (Zeus). “Mercury has established itself as providing the best integrated propulsion solutions to our customers…
Mercury Marine Expands Its Joystick Technology
Mercury Marine, a manufacturer of recreational marine engines, has officially announced the launch of Joystick Piloting for Inboards on single-engine tow sport boats. The joystick technology allows the engine to work with bow and stern thrusters to provide ultimate vessel control and a superior driving experience for the boater. The system is designed to work with the tow sports variants of Mercury’s new and award-winning range of purpose-built marine inboard and sterndrive engines. Dealers and consumers around the country are raving about the newest technology from Mercury Marine.
Mercury Marine Adds British Columbia Distributor
Mercury Marine parent company Brunswick Corporation has acquired Payne’s Marine Supply Inc., one of Canada’s national wholesale distributors of marine supplies. The acquisition will allow Mercury Marine to grow its global parts and accessories distribution network and better serve customers across Canada. “We continue to look for opportunities to grow our distribution channels around the world, and Western Canada is one of the areas that we had targeted for growth,” said Mike Gyorog, Mercury Marine vice president global service & marine parts and accessories.
Mercury Marine Powers the Pontoon Market
The pontoon market has been the fastest growing boat segment over the past 12 months, having grown by eight percent in 2015 and on pace to match that growth 2016, according to the National Marine Manufacturers Association (NMMA). As boaters around the globe are migrating to higher horsepower engines for their pontoons, Mercury Marine aims to help spur that growth. “It’s really driven by the consumers through our dealer network across the country and Canada,” said John Sweeney, Forest River marketing director.
Mercury Marine's New Engine has Power to Spare
Mercury MerCruiser’s new 6.2-liter V-8 300hp and 350hp sterndrive engines, which are purpose-built specifically for marine use, deliver increased power and torque while providing a remarkably quiet and smooth ride. “With the introduction of our new 6.2-liter V-8 sterndrive engines, Mercury continues to build on its success of designing and manufacturing propulsion systems that deliver the most intuitive, powerful, worry-free, smooth and quiet boating experience,” said John Pfeifer, president of Mercury Marine.
Brunswick CEO Presents Safety Award to Boston Whaler
Boston Whaler’s Edgewater facility was awarded the Chairman’s Safety Award conducted by parent company Brunswick Corporation. During a ceremony held on June 4, Brunswick Chairman & CEO Dustin McCoy presented Whaler’s safety committee with the award, and Boston Whaler announced that it would donate the prize money received in conjunction with the award to local charity Cudas Unhooked. In his opening remarks, Boston Whaler President Huw Bower addressed the crowd of assembled employees, who were joined by Brunswick executives and members of the press.
Boston Whaler Holds Ribbon Cutting Event
In 2014, Boston Whaler broke ground on a new era in its history, introducing its largest model ever with the new 420 Outrage. On Jan. 13, 2015, Whaler celebrated the expansion to its facility that makes production of the 420 Outrage possible: the addition of nearly 60,000 square feet of under-roof manufacturing space. At an event held on site in Edgewater, Boston Whaler President Huw Bower led a ribbon-cutting ceremony beforea crowd of local and state politicians, executives from parent company Brunswick Corporation including President and Chief Operating Officer Mark Schwabero, members of the press and the entire Boston Whaler staff.