Brunswick Corporation

Photo: Brunswick Corporation

Brunswick Sets New Records at FLIBS

Brunswick Corporation has announced that its Sea Ray, Boston Whaler and Mercury Marine brands have set multiple records during the 2019 Ft. Lauderdale International Boat Show. Sea Ray, which launched an all-new 320 Sundancer Coupe at Ft. Lauderdale, saw a massive 80 percent increase in show sales from a year ago, demonstrating the success of its reinvention strategy. Boston Whaler continues to benefit from significant year-over-year sales growth in September and October, leading to a very successful Ft.

Fiberglass Boat Design and Technology Center to Open in Fall 2019

Brunswick Boat Group, a division of Brunswick Corporation (NYSE: BC), has announced plans for the Brunswick Fiberglass Boat Technology Center (BFBTC), the most extensive recreational boat design and technology center in the United States. Located in Edgewater, Florida, the 45,000 square foot facility will be home to the industry’s most formidable boat product development team, with a mission to design, engineer, and launch innovative, industry-leading products for two of the most iconic brands in the marine industry-- Boston…

Crestliner Boats. Pic:  Brunswick Corporation

Crestliner Redesigns Fish Hawk

Crestliner, the boat maker and a division of Brunswick Corporation, a leader in the recreational marine industry, announced the complete redesign of its flag-ship boat, the Fish Hawk."Inspired by hardcore anglers, the new Fish Hawk includes more advanced fishing features, increased onboard comfort and industry-leading power, plus an all-new model to expand the powerful family: the 1650 Fish Hawk," said a press release from the Otsego, Minn.-based company.“We fully believe it’s possible to make great boats even better…

Photo: Mercury Marine

Mercury Marine Celebrates 80th Anniversary in 2019

Mercury Marine will celebrate its 80th anniversary throughout 2019, reflecting on its strong heritage of innovation and leadership in the marine industry.On January 22, 1939, E. Carl Kiekhaefer purchased a bankrupt engine manufacturing plant in Cedarburg, Wisconsin. Now, 80 years later, the business that emerged from those modest beginnings, Mercury Marine, is a company with 7,000 global employees that is heralded as the world’s leading manufacturer of marine propulsion systems…

Photo courtesy of Global Market Insights

US Boating Market to Reach $28.5 Bln by 2024

According to a new research report by the market research and strategy consulting firm, Global Market Insights, Inc, the U.S. Recreational Boating Market to exhibit around 4.5% CAGR from 2018 to 2024.Increasing customer spending for tourism is boosting the U.S. recreational boating market demand. Proliferating usage of boats for leisure and water sports activities such as river rafting, kayaking, racing, and sailing are enhancing the production of pleasure crafts, thereby strengthening…

Brunswick to Acquire Power Products Businesses

Mercury Marine’s parent company, Brunswick Corporation entered into a definitive agreement to acquire Power Products – Global Marine & Mobile, which includes the global marine, specialty vehicle, mobile, industrial power, and transportation aftermarket products businesses of Power Products. Brands included are: Ancor, BEP, Blue Sea Systems, Czone, Del City, Lenco Marine, Marinco, Mastervolt, Park Power, Progressive Industries, and ProMariner.Power Products is a privately held company based in Menomonee Falls, WI, owned by Genstar Capital.

Africa Mercy (Photo: Mercy Ships)

Brunswick, Mercury Marine to Aid Mercy Ships

When the Africa Mercy, the world’s largest private hospital ship, provides its next field service in Cameroon, Africa, it will do so with a new dive boat and several new Mercury Marine outboard engines for the ship’s dive and rescue operations thanks to a recent donation from Brunswick Corporation and its engine subsidiary, Mercury Marine. Mercy Ships is a global charity that offers free life-changing surgeries, holistic health care and specialized training for local health care professionals in some of the world’s poorest areas.

Brunswick Acquires Lankhorst Taselaar

Brunswick Corporation said it has completed its acquisition of Lankhorst Taselaar, a marine parts and accessories distribution company based in the Netherlands and Germany. Lankhorst Taselaar will be integrated into Mercury Marine to augment the engine maker’s P&A business in Europe. “Lankhorst Taselaar bolsters and solidifies the distribution arm of our marine P&A business in Europe,” said Brunswick Chairman and Chief Executive Officer, Mark Schwabero. “As we have done in recent years with BLA in Australia and Payne’s Marine in Canada…

Photo: Mercury Marine

Mercury Marine Donates Boats, Engines to Harvey Relief Effort

Mercury Marine, in an effort to help in the recovery mission in the wake of Hurricane Harvey, said it has donated multiple boats and engines to the affected areas. This week, Mercury deployed 30, 6hp outboard engines as well as 10 inflatable boats to be sent to the command center in Texas. In addition, the company donated a 40hp outboard engine to Boots on the Ground, a nonprofit organization dedicated to empowering veterans and qualified civilians to provide in-field emergency and primary medical care. The state command center in Texas has also identified the scarcity of life jackets.

Photo: Mercury Marine

Mercury Diesel 6.7L Engine Family Unveiled

Mercury Marine has unveiled the new Mercury Diesel 6.7L midrange engine family. The new electronic, common-rail engines will be offered with three power levels:  480hp, 500hp and 550hp. They will be available as inboards or packaged with the Mercury Zeus pod-drive. The new Mercury Diesel engine is compatible with Mercury’s full suite of SmartCraft controls and electronics, including optional joystick piloting for inboards and joystick piloting for pods (Zeus). “Mercury has established itself as providing the best integrated propulsion solutions to our customers…

Photo: Mercury Marine

Mercury Marine Expands Its Joystick Technology

Mercury Marine, a  manufacturer of recreational marine engines, has officially announced the launch of Joystick Piloting for Inboards on single-engine tow sport boats. The joystick technology allows the engine to work with bow and stern thrusters to provide ultimate vessel control and a superior driving experience for the boater. The system is designed to work with the tow sports variants of Mercury’s new and award-winning range of purpose-built marine inboard and sterndrive engines. Dealers and consumers around the country are raving about the newest technology from Mercury Marine.

Mercury Marine Adds British Columbia Distributor

Mercury Marine parent company Brunswick Corporation has acquired Payne’s Marine Supply Inc., one of Canada’s national wholesale distributors of marine supplies. The acquisition will allow Mercury Marine to grow its global parts and accessories distribution network and better serve customers across Canada. “We continue to look for opportunities to grow our distribution channels around the world, and Western Canada is one of the areas that we had targeted for growth,” said Mike Gyorog, Mercury Marine vice president global service & marine parts and accessories.

Image: Mercury Marine

Mercury Marine Powers the Pontoon Market

The pontoon market has been the fastest growing boat segment over the past 12 months, having grown by eight percent in 2015 and on pace to match that growth 2016, according to the National Marine Manufacturers Association (NMMA). As boaters around the globe are migrating to higher horsepower engines for their pontoons, Mercury Marine aims to help spur that growth. “It’s really driven by the consumers through our dealer network across the country and Canada,” said John Sweeney, Forest River marketing director.

Photo: Mercury Marine

Mercury Marine's New Engine has Power to Spare

Mercury MerCruiser’s new 6.2-liter V-8 300hp and 350hp sterndrive engines, which are purpose-built specifically for marine use, deliver increased power and torque while providing a remarkably quiet and smooth ride. “With the introduction of our new 6.2-liter V-8 sterndrive engines, Mercury continues to build on its success of designing and manufacturing propulsion systems that deliver the most intuitive, powerful, worry-free, smooth and quiet boating experience,” said John Pfeifer, president of Mercury Marine.

Photo: Boston Whaler

Brunswick CEO Presents Safety Award to Boston Whaler

Boston Whaler’s Edgewater facility was awarded the Chairman’s Safety Award conducted by parent company Brunswick Corporation. During a ceremony held on June 4, Brunswick Chairman & CEO Dustin McCoy presented Whaler’s safety committee with the award, and Boston Whaler announced that it would donate the prize money received in conjunction with the award to local charity Cudas Unhooked. In his opening remarks, Boston Whaler President Huw Bower addressed the crowd of assembled employees, who were joined by Brunswick executives and members of the press.

Boston Whaler celebrated major expansion with an  exclusive ribbon-cutting event

Boston Whaler Holds Ribbon Cutting Event

In 2014, Boston Whaler broke ground on a new era in its history, introducing its largest model ever with the new 420 Outrage. On Jan. 13, 2015, Whaler celebrated the expansion to its facility that makes production of the 420 Outrage possible: the addition of nearly 60,000 square feet of under-roof manufacturing space. At an event held on site in Edgewater, Boston Whaler President Huw Bower led a ribbon-cutting ceremony beforea crowd of local and state politicians, executives from parent company Brunswick Corporation including President and Chief Operating Officer Mark Schwabero…

Randy Caruana

Mercury Marine Launches Repower Financing

Mercury Marine launched a new repower finance program that aims to make it easier for consumers to get the engine performance they want with flexible financing for a broad range of buyers. The Mercury Repower Finance program is funded by Medallion Bank, a marine industry leader that specializes in accepting buyers with a wide range of credit histories. Program administration is handled by Brunswick Financial Services, a fully owned subsidiary of Brunswick Corporation, the worldwide marine manufacturing leader.

Industry Leaders Advocate for Recreational Boating

The National Marine Manufacturers Association (NMMA) Canada, together with members of the Canadian recreational boating industry from across the country, are gathering on Parliament Hill in Ottawa today for its third annual Recreational Boating Day on the Hill to advocate on behalf of the industry’s 67,000 Canadian marine industry workers and 4,400 companies that provide goods and services to Canadian and international boaters. Industry participants attending the Day on the Hill include representatives from Boating Ontario…

Hatteras Yachts/Cabo Taken Over

An affiliate of Versa Capital Management  has acquired the operating businesses of Hatteras/CABO from Brunswick Corporation. Hatteras Yachts is recognized as a world leader in the construction of convertible sportfishing and luxury motor yachts. CABO Yachts has enjoyed a well-deserved reputation as one the world’s top builders of sportfishing express boats from 36 to 52 feet. The acquisition is effective immediately. Purchase terms were not disclosed. “Both Hatteras and CABO are cornerstone American brands in their respective luxury marine markets, and both have been affected during the extended economic downturn,” stated Gregory L.