Brunswick Sets New Records at FLIBS
Brunswick Corporation has announced that its Sea Ray, Boston Whaler and Mercury Marine brands have set multiple records during the 2019 Ft. Lauderdale International Boat Show. Sea Ray, which launched an all-new 320 Sundancer Coupe at Ft. Lauderdale, saw a massive 80 percent increase in show sales from a year ago, demonstrating the success of its reinvention strategy. Boston Whaler continues to benefit from significant year-over-year sales growth in September and October, leading to a very successful Ft.
Harris Supercharges Its Lineup
Harris Pontoons has officially announced that it will offer the Mercury Marine 450R outboard engine on its Grand Mariner and Crowne models effective immediately. In addition, both models will now offer Nautic-On as an option in addition to 7” and 9” screens (Simrad GO7 and GO9 series), an upgrade from the current 5” offering on both models.The Mercury 450R engines, officially released in June 2019, give Harris the largest outboard option it has ever offered its customers, designed for unprecedented high performance and power.
‘Assisted Docking’ System for Outboards
A revolutionary “assisted docking” system that provides a glimpse into the future of boating will be demonstrated at two upcoming events by Mercury Marine and Raymarine aboard a Boston Whaler Outrage. The first event will take place at Mercury’s famed Lake X test center and another demonstration to take place at the 2019 Miami International Boat Show. Integrating Raymarine DockSense assisted-docking is a natural “next step” for Mercury, which introduced Zeus joystick docking, an advanced joystick system for pod drives, in 2007.
Crestliner Redesigns Fish Hawk
Crestliner, the boat maker and a division of Brunswick Corporation, a leader in the recreational marine industry, announced the complete redesign of its flag-ship boat, the Fish Hawk."Inspired by hardcore anglers, the new Fish Hawk includes more advanced fishing features, increased onboard comfort and industry-leading power, plus an all-new model to expand the powerful family: the 1650 Fish Hawk," said a press release from the Otsego, Minn.-based company.“We fully believe it’s possible to make great boats even better, and the new Fish Hawk family exemplifies this,” said Jake Mirabal, Crestliner product manager.
Mercury Marine Celebrates 80th Anniversary in 2019
Mercury Marine will celebrate its 80th anniversary throughout 2019, reflecting on its strong heritage of innovation and leadership in the marine industry.On January 22, 1939, E. Carl Kiekhaefer purchased a bankrupt engine manufacturing plant in Cedarburg, Wisconsin. Now, 80 years later, the business that emerged from those modest beginnings, Mercury Marine, is a company with 7,000 global employees that is heralded as the world’s leading manufacturer of marine propulsion systems…
Mercury Marine Opens NVH Technical Center in Fond du Lac
Only eight months after breaking ground, Mercury Marine has officially opened a new state-of-the-art expansion at its global headquarters in Fond du Lac. The two-story NVH (Noise, Vibration, Harshness) Technical Center adds close to 20,000 additional square feet to the more than 2.5 million square-foot campus. This $10M investment to Mercury’s global headquarters gives the company the largest and most expansive testing facility in the marine industry. In total, Mercury has invested more than $1B globally in expansion and R&D since 2008NVH is the engineering practice of studying noise…
Brunswick to Acquire Power Products Businesses
Mercury Marine’s parent company, Brunswick Corporation entered into a definitive agreement to acquire Power Products – Global Marine & Mobile, which includes the global marine, specialty vehicle, mobile, industrial power, and transportation aftermarket products businesses of Power Products. Brands included are: Ancor, BEP, Blue Sea Systems, Czone, Del City, Lenco Marine, Marinco, Mastervolt, Park Power, Progressive Industries, and ProMariner.Power Products is a privately held company based in Menomonee Falls, WI, owned by Genstar Capital.
Mercury Marine V-8 Lineup Awarded
Mercury Marine was awarded the 2018 Most Innovative Product for its all-new V-8 FourStroke outboard family at the Hutchwilco New Zealand Boat Show. The show marked the first time these new engines have been displayed in public as they were launched globally on May 18. On display at the Mercury booth was the full range of V-8 4.6L outboards including the 250hp and 300hp FourStroke as well as the all-new Pro XS lineup. “We are honored to win the Innovative Product award for our all-new V-8 4.6L outboard platform…
Mercury Racing Names Halley as GM
Mercury Racing has named Stuart Halley as its new general manager to replaces Erik Christiansen who left the company in March.Halley is a 25-year veteran of the marine industry having served most recently as Mercury Marine’s PD&E Director, Program Management & Product Planning, a role he has held since 2011.During that time, Halley and his team were integral to the success of many of Mercury’s outboard platforms including the 150hp FourStroke, the 75-115hp FourStroke and the new 3.4L V-6 platform.Prior to working at Mercury, Halley was employed at General Dynamics and Lockheed in Ft.
Mercury Marine Launches Vessel Config
Mercury Marine has launched Vessel Config, a new software management configurator for boatbuilders and dealers. Vessel Config will guide these direct customers through the configuration process to ensure they are ordering the right Mercury controls and rigging products for their boats. “Vessel Config fundamentally changes the way customers interact with Mercury,” said John Buelow, Mercury Marine vice president of global category management. With Vessel Config, boat builders and dealers now can prepare the right boat/engine for their customer with ease.
Mercury Introduces V-6 FourStroke Outboards
Mercury Marine has introduced its new V-6 FourStroke outboard family and the expansion of its SeaPro commercial line at the 2018 Miami International Boat Show. The new engine family, which builds on Mercury’s 75-150hp FourStroke outboards, features 175hp, 200hp and 225hp FourStroke outboards and a V-6 200hp SeaPro commercial outboard. The new Mercury FourStroke and SeaPro outboards are built on Mercury’s new 3.4-liter V-6 platform, which is designed to be powerful, light, compact and fuel-efficient. The new V-6 engines are precision engineered from skeg to cowl.
Livorsi Introduces QR Series DTS Controls
Livorsi Marine has rolled out its new QR Series Throttles (Quick Response) designed specifically for Mercury Marine's DTS compatible engines. The shorter levers make this control great for tight dash spaces and allows for quicker response time. These ergonomic ally designed knobs are very comfortable on the palm of your hand. With up to three trim switches integrated into the knob, your hand never has to leave the control. Electronic shifting and throttle make it easier to maneuver in tight docking spaces.
Brunswick, Mercury Marine to Aid Mercy Ships
When the Africa Mercy, the world’s largest private hospital ship, provides its next field service in Cameroon, Africa, it will do so with a new dive boat and several new Mercury Marine outboard engines for the ship’s dive and rescue operations thanks to a recent donation from Brunswick Corporation and its engine subsidiary, Mercury Marine. Mercy Ships is a global charity that offers free life-changing surgeries, holistic health care and specialized training for local health care professionals in some of the world’s poorest areas.
Brunswick Acquires Lankhorst Taselaar
Brunswick Corporation said it has completed its acquisition of Lankhorst Taselaar, a marine parts and accessories distribution company based in the Netherlands and Germany. Lankhorst Taselaar will be integrated into Mercury Marine to augment the engine maker’s P&A business in Europe. “Lankhorst Taselaar bolsters and solidifies the distribution arm of our marine P&A business in Europe,” said Brunswick Chairman and Chief Executive Officer, Mark Schwabero. “As we have done in recent years with BLA in Australia and Payne’s Marine in Canada…
Mercury Marine Donates Boats, Engines to Harvey Relief Effort
Mercury Marine, in an effort to help in the recovery mission in the wake of Hurricane Harvey, said it has donated multiple boats and engines to the affected areas. This week, Mercury deployed 30, 6hp outboard engines as well as 10 inflatable boats to be sent to the command center in Texas. In addition, the company donated a 40hp outboard engine to Boots on the Ground, a nonprofit organization dedicated to empowering veterans and qualified civilians to provide in-field emergency and primary medical care. The state command center in Texas has also identified the scarcity of life jackets.
An Undeterred Determination to Be On the Water
Mercury Marine develops and manufactures technology designed to enhance the boating experience. The marine engines manufacturer recently teamed up with Belzona boats to “Go Boldly” on the water with former University of Wyoming basketball star and lifelong boating enthusiast Nichole Rider. “My dad bought a power boat when I was five years old; it just changed my life,” Rider said. But while in college, Rider was involved in a near-fatal car accident. Doctors told her family that she had little chance to survive the first night, and if she did, she would be paralyzed.
Mercury Diesel 6.7L Engine Family Unveiled
Mercury Marine has unveiled the new Mercury Diesel 6.7L midrange engine family. The new electronic, common-rail engines will be offered with three power levels: 480hp, 500hp and 550hp. They will be available as inboards or packaged with the Mercury Zeus pod-drive. The new Mercury Diesel engine is compatible with Mercury’s full suite of SmartCraft controls and electronics, including optional joystick piloting for inboards and joystick piloting for pods (Zeus). “Mercury has established itself as providing the best integrated propulsion solutions to our customers…
Mercury Marine Launches Inboard Joystick Application
Mercury Marine, a manufacturer of recreational marine engines, has officially announced the launch of Joystick Piloting for Inboards on single engine and dual engine boats. The single engine application was displayed to the public at the Atlanta Boat Show in January, and now for the first time here at the Miami International Boat Show, Joystick Piloting for Inboards on dual engine applications is available for larger boats. “Joystick Piloting for Inboards has been the talk of the boat shows so far in 2017 and we are excited to expand that offering to larger boats that offer dual engines…
ABYC Announces New Board, Officers
The American Boat & Yacht Council (ABYC) hosted its 63rd annual meeting and announced the election of three new members to the board of directors as well as the election of four officers. The annual meeting included an awards presentation to recognize ABYC members who have provided exceptional service to the marine industry. Joining the board of directors is Christina Paul from K&L Gates LLC, David Johnson from Power Products LLC and Elio Betty from BoatU.S. Dave Marlow, who has served as board chairman for the past four years, introduced the new board members during ABYC’s annual meeting.